Our Mission, Vision and Values

Our Mission

Together, we create life-changing wishes for children with critical illnesses.

Our mission is our common starting point and ending point. It's what unites us, what we strive for and ultimately what we do – every single day.

Our Vision

To grant the wish of every eligible child.

We're on a quest to bring every eligible child's wish to life – a goal that is born from the idea that a wish is an integral part of a child's treatment. Our vision is our roadmap.

Our Values

Our values are the basis for how we behave and operate as an organization. They should be represented in everything we do.

Child focus

We always put our wish children first

Integrity

We are honest, transparent and respectful.

Innovation

We are bold, imaginative and creative.

Impact

We deliver life-changing work.

Community

We are a diverse group of people working together towards a common goal.